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	<title>Olga Sheldon</title>
	<link>https://olgasheldon.com</link>
	<description>Olga Sheldon</description>
	<pubDate>Mon, 17 Jun 2024 21:57:16 +0000</pubDate>
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		<title>Work</title>
				
		<link>https://olgasheldon.com/Work</link>

		<pubDate>Mon, 08 May 2023 23:44:13 +0000</pubDate>

		<dc:creator>Olga Sheldon</dc:creator>

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		<title>Information</title>
				
		<link>https://olgasheldon.com/Information</link>

		<pubDate>Mon, 08 May 2023 23:30:39 +0000</pubDate>

		<dc:creator>Olga Sheldon</dc:creator>

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	I am a graphic and motion designer based in NYC. My work blends storytelling, strategy, and design to cultivate impactful brand experiences that drive growth and leave a lasting impression. Currently shaping and evolving brands through thoughtful design, creative leadership, and brand direction at Invok Brands.Get in touch, I'd love to hear from you.
Or find me and my work here:LinkedIn&#38;nbsp; &#38;nbsp; Vimeo &#38;nbsp; &#38;nbsp;Dribble


	
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		<title>Veracity Skincare</title>
				
		<link>https://olgasheldon.com/Veracity-Skincare</link>

		<pubDate>Tue, 09 May 2023 00:34:58 +0000</pubDate>

		<dc:creator>Olga Sheldon</dc:creator>

		<guid isPermaLink="true">https://olgasheldon.com/Veracity-Skincare</guid>

		<description>
	Veracity Social Campaign
	Veracity is pioneering the science of skincare to create products tailored to their client’s unique bio factors. The company needed to build a brand that reflected the rigor and complexity of their offering and relay that message to their target audience. Focusing on sciectific aspects of their brand and using clear language we built a compelling social campaign.
In collaboration with the team at The Inlay, we created social ads to introduce the concept behind the brand, the team, and included straightforward visuals to introduce the technical aspects of using the product.&#38;nbsp;





	
	
	=

	
	

	
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&#60;img width="2564" height="2560" width_o="2564" height_o="2560" data-src="https://freight.cargo.site/t/original/i/c322ea7be71d90e97db5e21d1b96e8ea4cd8a5f7680bf5dea4e2210e6cfab1e1/vrt_06.png" data-mid="183634062" border="0"  src="https://freight.cargo.site/w/1000/i/c322ea7be71d90e97db5e21d1b96e8ea4cd8a5f7680bf5dea4e2210e6cfab1e1/vrt_06.png" /&#62;



	The campaign development included holiday promotional period. We created compelling animated ads while adhering to brand’s visual identity.
	
	

	










Design, animation and video editing&#38;nbsp; 
completed under creative direction of The Inlay.





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		<title>Peerless Pitch</title>
				
		<link>https://olgasheldon.com/Peerless-Pitch</link>

		<pubDate>Mon, 17 Jun 2024 21:57:16 +0000</pubDate>

		<dc:creator>Olga Sheldon</dc:creator>

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	Peerless Pitch Announcment Video
	Peerless is a pitch competition designed to help Black, Latine, Native American and female founders scale their vision from an early stage. Elevating exceptional founders through long-term mentorship, elite networking, and a $1M investment. 
Below video was created to play at the final event where the winner was announced. The goal was to highlight the finalists, introduce judges and sponsors of the competition and create seamless transitions that would allow for continuous looping of the video as to present the information to attendees.peerlesspitch.com



	



	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22297bffeecd98f76c031dd07d0f45b704355ea32c26438ba1c9a96d7757dd90/Peerless_VideoCut_7_00094.png" data-mid="213079949" border="0"  src="https://freight.cargo.site/w/1000/i/22297bffeecd98f76c031dd07d0f45b704355ea32c26438ba1c9a96d7757dd90/Peerless_VideoCut_7_00094.png" /&#62;
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	Frames from the video.


	










Motion Design completed under
creative direction of Desiree Almodovar.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 





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		<title>Anything's Possible</title>
				
		<link>https://olgasheldon.com/Anything-s-Possible</link>

		<pubDate>Tue, 04 Jul 2023 18:16:14 +0000</pubDate>

		<dc:creator>Olga Sheldon</dc:creator>

		<guid isPermaLink="true">https://olgasheldon.com/Anything-s-Possible</guid>

		<description>
	Anything’s Possible Social Campaign
	When it comes to love... Anything’s Possible.
A delightfully modern Gen Z coming-of-age story that follows Kelsa, a confident high school girl who is trans, as she navigates through senior year. Anything's Possible, by debuting director Billy Porter,&#38;nbsp;is a smart, warm-hearted teen rom-com with a powerfully inclusive spin.

In developing this social campaign the focus was on celebrating romantic and comedic aspects of the film. The design choices were driven by main character’s bright, young and colorful aesthetic and aimed to captivate younger audeience with recongnizable web-based graphic elements.




	
	
	

	

	&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/1ce9f245989e7e3d4aa56b932ff823f822fd08bb64e1da1b04884bdbb87306e4/ANYP_Yearbook_Khal_GIF.gif" data-mid="184159124" border="0"  src="https://freight.cargo.site/w/700/i/1ce9f245989e7e3d4aa56b932ff823f822fd08bb64e1da1b04884bdbb87306e4/ANYP_Yearbook_Khal_GIF.gif" /&#62;
	
	&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/79fbbb22b8c1084f80c087c8908e1c632bef87814a38883b0f47ca7d27b8bf81/ANYP_Yearbook_Em_GIF.gif" data-mid="184159141" border="0"  src="https://freight.cargo.site/w/700/i/79fbbb22b8c1084f80c087c8908e1c632bef87814a38883b0f47ca7d27b8bf81/ANYP_Yearbook_Em_GIF.gif" /&#62;

	
	


	
	



	During exploratory phase we presented alternative looks, while still concentrating on digital influence in the film, as well as youthful and romantic nature of the story.
	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b479c152a97a3b35d606e213b1c203c541c59be2f881ff4672f9ad5f5d3c4af/AP_Countdown_V2.jpg" data-mid="184156552" border="0"  src="https://freight.cargo.site/w/1000/i/8b479c152a97a3b35d606e213b1c203c541c59be2f881ff4672f9ad5f5d3c4af/AP_Countdown_V2.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e6bd6730b5aaf4ce311000fca837a054641371e9985b1fbb3a169e32abe70903/AP_Countdown_V1.jpg" data-mid="184156550" border="0"  src="https://freight.cargo.site/w/1000/i/e6bd6730b5aaf4ce311000fca837a054641371e9985b1fbb3a169e32abe70903/AP_Countdown_V1.jpg" /&#62;


	










Design, animation and video editing&#38;nbsp; completed at Brigade.More from this project can be found@anythingismovie.


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		<title>Women Talking</title>
				
		<link>https://olgasheldon.com/Women-Talking</link>

		<pubDate>Mon, 08 May 2023 23:30:41 +0000</pubDate>

		<dc:creator>Olga Sheldon</dc:creator>

		<guid isPermaLink="true">https://olgasheldon.com/Women-Talking</guid>

		<description>
	Women Talking Social Campaign



	Do nothing, stay and fight, or leave.
In 2010, the women of an isolated religious community grapple with reconciling a brutal reality with their faith. For years, the men have occasionally drugged the women and then raped them. The truth comes out and the women talk about their new situation.
Focusing on women’s voices and film's powerful imagery, I created a visual narrative that’s rooted in contemporary aspects of this story. Design sourced both film’s zeitgeist and handdrawn elements from within the film. The focus stayed on relaying women's conversations directly to the audience through short form videos and graphics.




	

	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/093bfc0aa5b55d09cece2647bae09c0689f14526a1e0ca545e944264ed9f8063/WT_TheWomen_Graphics2_Scarface.png" data-mid="183822597" border="0"  src="https://freight.cargo.site/w/1000/i/093bfc0aa5b55d09cece2647bae09c0689f14526a1e0ca545e944264ed9f8063/WT_TheWomen_Graphics2_Scarface.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16f4b75f162abd977375ae16b388f19bcb9117bdbf9e0e14ea12e92ac47add5e/WT_TheWomen_Graphics2_Salome.png" data-mid="183822596" border="0"  src="https://freight.cargo.site/w/1000/i/16f4b75f162abd977375ae16b388f19bcb9117bdbf9e0e14ea12e92ac47add5e/WT_TheWomen_Graphics2_Salome.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5fc8e6f1421711f1f40736e64942862e184ff7cc5f5b39ce1487cbede80746d9/WT_TheWomen_Graphics2_Greta.png" data-mid="183821995" border="0"  src="https://freight.cargo.site/w/1000/i/5fc8e6f1421711f1f40736e64942862e184ff7cc5f5b39ce1487cbede80746d9/WT_TheWomen_Graphics2_Greta.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cde6d1ee76f68f932392a2d56dea3154528991b3f0bf782b9694d765d16e8b13/WT_TheWomen_Graphics2_Neitje.png" data-mid="183822595" border="0"  src="https://freight.cargo.site/w/1000/i/cde6d1ee76f68f932392a2d56dea3154528991b3f0bf782b9694d765d16e8b13/WT_TheWomen_Graphics2_Neitje.png" /&#62;


	

	


	&#60;img width="620" height="620" width_o="620" height_o="620" data-src="https://freight.cargo.site/t/original/i/4e287a1e2d910c8dca02a96cf733f368865c06a354520d6ba7eacb3a52fcb231/WT_TheWomen_OnaIntro_1.gif" data-mid="183826240" border="0"  src="https://freight.cargo.site/w/620/i/4e287a1e2d910c8dca02a96cf733f368865c06a354520d6ba7eacb3a52fcb231/WT_TheWomen_OnaIntro_1.gif" /&#62;
	&#60;img width="620" height="620" width_o="620" height_o="620" data-src="https://freight.cargo.site/t/original/i/0102350ee8bcce4b3a8b5a855e3523f68c5c70af1c04d9c762784491f9e9f137/WT_TheWomen_SalomeIntro_1.gif" data-mid="183826269" border="0"  src="https://freight.cargo.site/w/620/i/0102350ee8bcce4b3a8b5a855e3523f68c5c70af1c04d9c762784491f9e9f137/WT_TheWomen_SalomeIntro_1.gif" /&#62;
	&#60;img width="620" height="620" width_o="620" height_o="620" data-src="https://freight.cargo.site/t/original/i/a085317ba79356b8438941f6fa01f8e923cc7f11675287dedd201cea3849a165/WT_TellingTheirStory_IntroLoop_2-2.gif" data-mid="183826096" border="0"  src="https://freight.cargo.site/w/620/i/a085317ba79356b8438941f6fa01f8e923cc7f11675287dedd201cea3849a165/WT_TellingTheirStory_IntroLoop_2-2.gif" /&#62;



	The objective of the campaign was to promote the film and reach audiences across target ages, through various social channels and playing into different social trends. Executing a few concepts, including videos of talent inviting audience to participate in the discussion, and BookTok videos - letting talent read pages from the original book and pairing it with corresponding scenes from the film.

	
	



	

&#60;img width="2221" height="2311" width_o="2221" height_o="2311" data-src="https://freight.cargo.site/t/original/i/e565a84c7454a0f4baf3e175e91493290e514252eeb0582717a7f24cbaf119ae/WT_GetTickets_Graphic_F.jpg" data-mid="183828301" border="0"  src="https://freight.cargo.site/w/1000/i/e565a84c7454a0f4baf3e175e91493290e514252eeb0582717a7f24cbaf119ae/WT_GetTickets_Graphic_F.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14cb38fe32ec6a6bd7bb7054864676873c57fd40b49ac0d3abd68ef866bdb8d8/WT_GetTickets_Graphic_F1.jpg" data-mid="183828547" border="0"  src="https://freight.cargo.site/w/1000/i/14cb38fe32ec6a6bd7bb7054864676873c57fd40b49ac0d3abd68ef866bdb8d8/WT_GetTickets_Graphic_F1.jpg" /&#62;
&#60;img width="2160" height="2154" width_o="2160" height_o="2154" data-src="https://freight.cargo.site/t/original/i/052e426964aeed2444a7b76eef95400ec9b8fccf0a70293606030ed5e49efdca/Screen-Shot-2023-06-30-at-6.39.24-PM.png" data-mid="183829955" border="0"  src="https://freight.cargo.site/w/1000/i/052e426964aeed2444a7b76eef95400ec9b8fccf0a70293606030ed5e49efdca/Screen-Shot-2023-06-30-at-6.39.24-PM.png" /&#62;
&#60;img width="2150" height="2156" width_o="2150" height_o="2156" data-src="https://freight.cargo.site/t/original/i/1d6215dab64af7a219307833204e7ee88f22b156cd6351ae8ef735fe52c77974/Screen-Shot-2023-06-30-at-6.39.42-PM.png" data-mid="183829956" border="0"  src="https://freight.cargo.site/w/1000/i/1d6215dab64af7a219307833204e7ee88f22b156cd6351ae8ef735fe52c77974/Screen-Shot-2023-06-30-at-6.39.42-PM.png" /&#62;

	
I’ve put together various CTA graphics, cinemagraphs and videos to promote the upcoming release date, and create buzz around the film prior to awards season.

	DEVELOPEMENT STAGE&#38;nbsp;

	
&#60;img width="2221" height="2311" width_o="2221" height_o="2311" data-src="https://freight.cargo.site/t/original/i/a3ad0362fef4cb78cf90b605398025a1dd95235ebc80e32ee1d312c5805e65b1/WT_Exploratory_R5_2.jpg" data-mid="183830543" border="0"  src="https://freight.cargo.site/w/1000/i/a3ad0362fef4cb78cf90b605398025a1dd95235ebc80e32ee1d312c5805e65b1/WT_Exploratory_R5_2.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e2e8e7c50480c92ad9111b875ad6b18313d3bba693ceeee86bfc4400dab9a7b/WT_Exploratory_look2.jpg" data-mid="183831313" border="0"  src="https://freight.cargo.site/w/1000/i/1e2e8e7c50480c92ad9111b875ad6b18313d3bba693ceeee86bfc4400dab9a7b/WT_Exploratory_look2.jpg" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a795c95ea28392edfc1def3e03bb20fde4a7125fb15c00bd533f5ffb30010867/WT_Exploratory_look5.jpg" data-mid="183830536" border="0"  src="https://freight.cargo.site/w/1000/i/a795c95ea28392edfc1def3e03bb20fde4a7125fb15c00bd533f5ffb30010867/WT_Exploratory_look5.jpg" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a955825e826972a1e413139453c81a899e3fed2a0bd86f3ecb0b4a642a07d090/WT_Voting_Graphic_Full_quote1.jpg" data-mid="183830574" border="0"  src="https://freight.cargo.site/w/1000/i/a955825e826972a1e413139453c81a899e3fed2a0bd86f3ecb0b4a642a07d090/WT_Voting_Graphic_Full_quote1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/398d34483d0c009d2db75f089ce4b0f7af323afa7d82f4b0cc0072053167b648/WT_Exploratory_look6_cv2.jpg" data-mid="184149606" border="0"  src="https://freight.cargo.site/w/1000/i/398d34483d0c009d2db75f089ce4b0f7af323afa7d82f4b0cc0072053167b648/WT_Exploratory_look6_cv2.jpg" /&#62;




	

Design, animation and video editing&#38;nbsp; completed at Brigade.

More work can be found @womentalkingfilm.</description>
		
	</item>
		
		
	<item>
		<title>Mona Lisa and The Blood Moon</title>
				
		<link>https://olgasheldon.com/Mona-Lisa-and-The-Blood-Moon</link>

		<pubDate>Thu, 06 Jul 2023 01:59:53 +0000</pubDate>

		<dc:creator>Olga Sheldon</dc:creator>

		<guid isPermaLink="true">https://olgasheldon.com/Mona-Lisa-and-The-Blood-Moon</guid>

		<description>
	Mona Lisa and The Blood Moon
	A girl with unusual powers escapes from a mental asylum and tries to make it on her own in New Orleans. Electric, mysterious and fast-paced nature of the film was the main inspiration behind the visual and audio aspects of the social pieces I was tasked to create.



	
	



	&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/cc2634d37aeb71802887a8e09583d62b20b68eab8562842fe07a79a60a1e19a4/ML_Acclaim_GIF_01_NoCTA.gif" data-mid="184286489" border="0"  src="https://freight.cargo.site/w/540/i/cc2634d37aeb71802887a8e09583d62b20b68eab8562842fe07a79a60a1e19a4/ML_Acclaim_GIF_01_NoCTA.gif" /&#62;
	&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/6dc3c459693b1098ac1dbe61da0523f97cd3380027670c76b2a5229749d9607e/ML_Quote_GIF_02_NoCTA.gif" data-mid="184286500" border="0"  src="https://freight.cargo.site/w/540/i/6dc3c459693b1098ac1dbe61da0523f97cd3380027670c76b2a5229749d9607e/ML_Quote_GIF_02_NoCTA.gif" /&#62;
	&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/c87bfde16b0f6e0beb00d91986faf3effb7892a3d4c6d1d45a7d3e589d7d65d5/ML_Acclaim_GIF_02_NoCTA_2.gif" data-mid="184286494" border="0"  src="https://freight.cargo.site/w/540/i/c87bfde16b0f6e0beb00d91986faf3effb7892a3d4c6d1d45a7d3e589d7d65d5/ML_Acclaim_GIF_02_NoCTA_2.gif" /&#62;

	Motion design and video editing completed at Brigade.
	
	


</description>
		
	</item>
		
		
	<item>
		<title>Music</title>
				
		<link>https://olgasheldon.com/Music</link>

		<pubDate>Thu, 02 May 2024 02:59:39 +0000</pubDate>

		<dc:creator>Olga Sheldon</dc:creator>

		<guid isPermaLink="true">https://olgasheldon.com/Music</guid>

		<description>
	Music
This heartwarming musical drama, directed by singer-songwriter Sia, is a story of Zu, who’s newly sober when she receives news that she is to become the sole guardian of her half-sister named Music, a young girl on the autism spectrum. The film explores two of Sia's favorite themes: finding your voice and creating family. 


	&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/ff11c7806481071eefb756fa0759d6899d6ae0ed1b40a1bf9c48153f3bcbd76c/Music_ColorfulMoments_02.gif" data-mid="210126320" border="0"  src="https://freight.cargo.site/w/540/i/ff11c7806481071eefb756fa0759d6899d6ae0ed1b40a1bf9c48153f3bcbd76c/Music_ColorfulMoments_02.gif" /&#62;
	&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/e597b1b5b53a6e9d65478502403f0ec514e4c1963ffed7e8cc2e69aaad58e5a1/Music_ColorfulMoments_01.gif" data-mid="210126207" border="0"  src="https://freight.cargo.site/w/540/i/e597b1b5b53a6e9d65478502403f0ec514e4c1963ffed7e8cc2e69aaad58e5a1/Music_ColorfulMoments_01.gif" /&#62;

	
	

	
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/41240c1d05511816a6cf52f26da9671759513d96fd97ae144d8fdb4d97d46d6f/Music_Family1_Zu.jpg" data-mid="210126271" border="0"  src="https://freight.cargo.site/w/1000/i/41240c1d05511816a6cf52f26da9671759513d96fd97ae144d8fdb4d97d46d6f/Music_Family1_Zu.jpg" /&#62;
	&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9fa2eb9c487da144cf77f1acc0ac1576144a0bec3f948a3603a5d813d648cbcd/Music_Family3_Felix.png" data-mid="210126288" border="0"  src="https://freight.cargo.site/w/1000/i/9fa2eb9c487da144cf77f1acc0ac1576144a0bec3f948a3603a5d813d648cbcd/Music_Family3_Felix.png" /&#62;&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3305b41f8aff23f3d2d51fb4822138e19bccfa1f8815638aa67a4edb185f769f/Music_NowPlaying.jpg" data-mid="210126303" border="0"  src="https://freight.cargo.site/w/1000/i/3305b41f8aff23f3d2d51fb4822138e19bccfa1f8815638aa67a4edb185f769f/Music_NowPlaying.jpg" /&#62;
	&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3f0a0f651dd4ed49a35ca26d0ecbca852eca345cbc5acca4fc5077c4933b30af/Music_Family2_Ebo.png" data-mid="210126269" border="0"  src="https://freight.cargo.site/w/1000/i/3f0a0f651dd4ed49a35ca26d0ecbca852eca345cbc5acca4fc5077c4933b30af/Music_Family2_Ebo.png" /&#62;&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4600dd5e98cfdec9cfd668a8c08227b62029219b6bc7848f982e9d7ddee77851/Music_Tomorrow.jpg" data-mid="210126267" border="0"  src="https://freight.cargo.site/w/1000/i/4600dd5e98cfdec9cfd668a8c08227b62029219b6bc7848f982e9d7ddee77851/Music_Tomorrow.jpg" /&#62;
Design, animation and video editing
completed at Brigade.
</description>
		
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