Veracity is pioneering the science of skincare to create products tailored to their client’s unique bio factors. The company needed to build a brand that reflected the rigor and complexity of their offering and relay that message to their target audience. Focusing on sciectific aspects of their brand and using clear language we built a compelling social campaign.

In collaboration with the team at The Inlay, we created social ads to introduce the concept behind the brand, the team, and included straightforward visuals to introduce the technical aspects of using the product. 

The campaign development included holiday promotional period. We created compelling animated ads while adhering to brand’s visual identity.

Design, animation and video editing 
completed under creative direction of The Inlay.